A politically progressive committee known for backing veterans and Democratic-leaning veterans has announced a $45 million initiative to support President Joe Biden’s reelection and assist other Democratic contenders in the upcoming elections.
Strategic Investment
The organization VoteVets is setting aside $15 million specifically to appeal to veterans and military families across key presidential battleground states.
Joining Ranks
VoteVets has joined the ranks of progressive groups unveiling their support strategies for the 2024 election, throwing their support behind President Biden and various Democratic nominees.
Key Super PAC Endorsements
Future Forward, a leading Democratic super PAC championing Biden’s campaign, is preparing a massive $250 million advertising campaign. Additionally, the activist organization MoveOn disclosed its own initiative, a $32 million effort, last month.
Electoral Focus
VoteVets has pinpointed critical races as its key focus areas: Democratic senators seeking reelection in states like Montana, Nevada, Pennsylvania, and Ohio, along with Democratic Arizona Representatives Ruben Galleg and Michigan Elissa Slotkin who are vying for Senate seats.
Supporting Andy Kim
VoteVets will also support Representative Andy Kim of New Jersey, who is engaged in a closely contested primary campaign to succeed the embattled and indicted Senator Robert Menendez.
Trump’s Military Support Wanes
Despite Former President Donald Trump’s popularity among military personnel, his advantage has waned from 2016 to the 2020 elections.
Survey Results
According to a 2021 study by Pew Research, Trump saw a decline of 14 points in support from veterans and military families in 2020 compared to his performance in the 2016 election.
Targeting Trump’s Statements
Jon Soltz, co-founder and chairman of VoteVets, said that the organization’s ads will spotlight Trump’s vocal endorsement of those involved in the January 6, 2021, attack on the Capitol, as well as his previous criticisms of military officials and soldiers.
Political Ramifications
Soltz remarked, “There’s political ramifications to all this. There’s no other way to explain the disrespect to Gold Star families and the erratic behavior and the attacks on our law enforcement at the Capitol — these are values things.”
Substantial Contribution
In the 2022 midterm elections, only four other super PACs outspent VoteVets, which contributed a substantial $24.7 million to Democratic candidates.
Focus Group Research
Soltz revealed that the organization plans to conduct focus group research and polling among its network of veteran and active-duty service member families.
Targeted Ads
The campaign will include focused mail and digital advertising efforts, along with television and radio advertisements specifically tailored for rural markets with significant veteran populations.
Trump’s Losers & Suckers Remarks
VoteVets recently unveiled a compelling ad in Pennsylvania, highlighting Trump’s derogatory remarks about veterans as “losers” and “suckers” and featuring the reactions of Gold Star families. This ad aims to illuminate the former president’s views and their impact on military communities.
Vile and Absurd Ad
Florida Republican Representative Brian Mast, a Trump campaign surrogate, called the VoteVets ad “as vile as it is absurd.”
Beyond Military Messaging
VoteVets has expanded its messaging to include criticisms beyond military issues, as seen in Georgia’s 2022 Senate race. The group aired a commercial accusing Republican candidate Herschel Walker of exploiting veterans for personal gain, contributing to his defeat by Democratic Sen. Raphael Warnock.
Potential Rematch
Biden, who defeated Trump in the 2020 election, is expected to face a potential rematch in this year’s November presidential election.
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