If you’re thinking of starting a side hustle to supplement your main form of income, you may be wondering how to make it a profitable business. These tips can help you turn your side hustle into something that can actually help your finances.
Use Your Network
When it comes to making a successful business/ side hustle, one thing you should do is to use your network. Experts stated that 60% of jobs aren’t found online, but through networking. So, use your network by engaging with your Facebook audience by collaborating with them. Facebook is amazing for building a community and network. You can also gain a gig and more by reaching out to your network on LinkedIn or Facebook, for instance. You should do this to ask them to tell their audience about your new venture.
It is also necessary to go out and network sometimes. You can do this by going to conferences, networking events, speaker series, or start your own networking events. And even though we are still experiencing the Covid-19 pandemic, you can still connect digitally through LinkedIn or Facebook Groups.
Use Strategies for Your Social Media
There are various things you must do to optimize your social media for your business. You must consider your demographics and research what social media platforms are most effective for your demographic area. Then, you can use your time and energy into building your social media platform on one or a few channels. Another thing you should do is to consistently post and engage with your followers. You can expand to more platforms after developing a solid following.
Create a Blog
The most effective SEO tactic according to 72% of marketers across the globe is making relevant onsite content. That is where blogging comes into play. Blogging is a spectacular way of expressing yourself, discovering how to engage with your audience, and even networking with other bloggers.
When it comes to blogging, however, you should keep fresh content. So, you must create new content on a routine basis that is engaging to your audience. Doing this will significantly help you rank high in search engines. You can use graphics, videos, and so forth in your blog. You should also use short, concise paragraphs and bulleted points for easier scheming of your audience.
Another great strategy in creating your blog is to use a CTA and link it to a relevant place, such as your service page, for more information. You can link it to your portfolio as well.
Gather Positive Testimonials/Reviews
New leads will trust your business more when they see positive reviews and testimonies from many of your customers. So, request your customers to write a testimonial about their experience with your products or services. You should never underestimate the number of potential clients who may read those reviews and testimonials. They will do that before they decide whether they should do business with you. So, send your customers a thank-you note after selling them a product or after completing a service. Then, kindly request them to write a review. Also, make sure to give them links for easily dropping a line on your company’s Facebook page or on Yelp.
Use Your Logo Well
You can use an on-site sign and add as much marketing value to your side hustle as if you took out 24 full-page newspaper ads. Having said this, it will behoove you to use a logo well regardless if you are starting a new hustle or expanding an existing one. An important key to a successful business is logo design. This fact is especially true because customers tend to remember the logos of amazing products/services. And then, they will recall them when looking to buy those products/services.
Logos visually represent your brand and thus support the marketing efforts of your business. Therefore, you must have your logo on your packaging, business cards, and social media. Your brand’s logo will be unique to your customers, so dare to be different.
Using these marketing techniques will help get your side business out there and attract more potential customers to you. The real key to making your side business work is making sure that you dedicate the time and effort you need to make an impact on your customers.
