Top 6 Tips for Recruiting Ads That Attract the Best Real Estate Agents

The real estate industry is definitely a fast-paced and highly competitive one. Thus, if you want to attract the best real estate agents to your company, you have to ramp up your recruitment efforts on all fronts. This includes creating the best real estate agent recruiting ads on various platforms, including social media and job boards.

If you’re having trouble attracting applicants with your job postings, don’t fret. Here are some tips to help you craft the best recruiting ads:

Use Straight-to-the-Point Job Titles

The first thing that job seekers notice on job ads, aside perhaps from visual elements, is the job title. After all, they’re looking for a role that they can fulfill in your company. Thus, the job title should be crystal clear. If the job seeker doesn’t understand it, they might not apply or think you’re being pretentious.

Keep things simple, with conventional job titles such as “real estate agent.” Stay away from the trend of using quirky ones using words like “guru” or “ninja.” Using straightforward language will also give you better results in terms of search engine rankings. Most job applicants will be more likely to type “real estate agent job openings” on the search bar, as opposed to “property sales superstar.”

It has to be said, however, that avant-garde wording can capture one’s attention. The problem is that that attention may not necessarily result in conversion. Try to incorporate some quirky language in the body of the ad instead, and stick to straightforward language in the job title.

Create a Supportive Ad

A supportive job ad is candidate-centric. Many ads often demand something from applicants, not realizing that they should also be offering something in return. It has to be a mutual exchange. The applicant will bring in their expertise and skills, while your company will offer support in the form of compensation, career expansion opportunities, and the like.

Speaking of the applicant, make sure to use supportive language. Don’t call the applicant “the applicant.” Refer to them as “you.” This makes the job ad more personal instead of a mass posting that’s talking to random strangers. Finally, make sure to add something about the company. At the very least, mention the company culture and how it can benefit those who get hired.

Trim Your Must-Have List

Obviously, you want to hire only the best real estate agents for your company. However, even the most skilled agents will be turned off if your list of required skills is too long. It can discourage candidates with plenty of potential, while talented applicants may think that you’re demanding to the point of being unreasonable.

A good idea is to have two separate lists of skills. One is will be your must-haves or non-negotiables, while the other is the nice-to-haves. The latter could be skills that can be learned on the job. In addition, make sure to add only skill requirements that are relevant to the job. A real estate agent needs to be a good communicator, but they don’t necessarily have to have advanced knowledge in video editing. 

Don’t Forget the Visuals

It has to be said that job ads are usually composed of large chunks of text. This is to be expected, since you have to be as detailed as possible to ensure that you attract the most qualified applicants. However, this doesn’t mean that you have to have a purely text-based job ad. Visuals are, in fact, some of the most important elements of your postings.

Remember that humans are visual creatures. This means that they’re more likely to interact and respond to a job ad that incorporated elements like photos, charts, and infographics. If you can, add short videos. This is best used for showcasing your company culture or for testimonials from your current employees. 

Indicate the Salary

At the end of the day, job seekers are looking for jobs because they need to earn. That’s why more applicants are more responsive to job ads that indicate the salary details of a job.

The key thing is to present the salary information near the end. You don’t want unqualified candidates to apply just because of the promise of a high salary. Instead, sell them the position first. If the applicant is truly interested, they will read through the entire thing. Then, keep them hooked with salary information and the complete compensation package. 

Indicate Your Contact Information

The best job ads won’t do anything for your real estate company if you forget one of the most crucial details in a job ad: your contact information. Make sure to add a direct way to contact the person in charge of the hiring process, be it an HR personnel or the hiring manager. Provide different methods of getting in touch as well. At the very least, include a phone number and an email.

Finding the best of the best can be quite a challenge nowadays. Hopefully, these tips can help you recruit the most suitable candidates for your real estate company.

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