You can stay committed to your eco-friendly efforts in all aspects of running your business, including marketing. Read on to see just how.
Choose a Solid, Sustainable Principle
Rather than go round picking up the trending buzzwords and green principles, find one that will work for your business and settle on it. Find the most effective way to go green and make conscious efforts towards achieving the best results. When you do this, you will be able to deliver what you promised and you won’t only be green on paper, but in practice as well. Your clients will be happy to see you making efforts towards bettering the environment, and this will be, in itself, a good marketing tactic. This will appeal to people who want to play a role in keeping the environment green, so they will want to partner with you.
Maximize on Digital Marketing
Currently, about seven out of 10 Americans connect with one another on social media, where they also entertain themselves, share information, and engage with news content. You can, therefore, reach your target market online and minimize physical marketing efforts, which includes printing flyers and posters. Work with a digital marketing team that will enable you to make an impact online and widen your reach in a truly organic way. When you master the art of marketing your business online, you will enjoy the results, as will the environment.
Start the Change From Within
In order to make a change that will be felt and that will last for a long time, it’s important to make a change that starts from within. Do this by training your staff on sustainable practices and enforcing them so that the gospel you preach will be one you practice yourself. Place recycling bins throughout your offices to make it easy for everyone to recycle and also encourage your team to carry lunch. Hold sustainability workshops during which you will discuss how to cut down on waste and encourage the electronic signing of documents. Such practices will help you maintain a green workspace that will further your efforts toward sustainability.
Use Recycled Materials
Another way to be eco-friendly in your marketing efforts is by using recycled materials. Print on recycled paper to minimize your impact on the environment, as you won’t encourage the cutting of trees to fuel your company’s needs. This will be easy enough to do, considering that over one-third of new paper is made using recycled fiber currently. Look for a supplier and printers who maximize on green practices so that you can partner with them for the long term.
Provide Social Proof of Your Green Practices
Finally, provide social proof of any green practices you enforce in your business so that the world knows exactly what makes your brand sustainable. Do this by using eco-labels on your products, publishing reports about the sustainable actions your brand is taking, and making a public digital statement. These and other actions will let your customer base know that you’re working hard towards creating a better environment for everyone.
Ensure that you don’t exaggerate or make claims that you cannot back so that your brand is legitimate in the eyes of the public. This will earn you a larger following that will see you better able to run an eco-friendly business that will serve the public without leaving a big carbon footprint.
Use these methods to ensure that your business is sustainable and you market it in an eco-friendly way. You will enjoy growth and fit well in a future where everyone is becoming conscious of the effects that their actions have on the environment.
